Digital and Social Media Marketing

This course focuses on teaching students how to promote brands, products, and services online using digital tools and social media platforms. The course covers key topics such as content creation, online advertising, search engine optimization (SEO), email marketing, influencer partnerships, and data analytics. Students learn how to develop marketing strategies, create engaging campaigns, and measure the success of digital efforts across platforms like Facebook, Instagram, YouTube, TikTok, LinkedIn, and Google Ads. Emphasis is placed on understanding audience behavior, building brand awareness, driving online traffic, and boosting sales through digital channels. The course prepares students for careers in marketing, advertising, brand management, and digital communication.

What You’ll Learn:

• Foundations of Digital Marketing
• How to create and manage business profiles on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Strategies for growing audiences, increasing engagement, and running paid social media ads.
• Content Creation and Strategy
• Search Engine Optimization (SEO)
• Running online ads through Google Ads, Facebook Ads, Instagram Ads, etc.
• Setting budgets, targeting specific audiences, and tracking ad performance.
• Email and Mobile Marketing
• Analytics and Performance Tracking
• How to create a complete digital marketing strategy for a real or imaginary business.